A concrete action for BIODIVERSITY
In the heart of Riserva San Massimo’s 600 hectares, within the Ticino Park, a major reforestation project has been underway since February 2026, resulting in the planting of over 6,000 new trees.
This was not a symbolic gesture. It was a concrete action to protect biodiversity, regenerate the soil, and offset CO₂ emissions.
A project born from the same philosophy that guides the growing of Carnaroli Classico every day: the balance between man and nature.
600 ettari
di riserva naturale nel
Parco del Ticino
6.000 alberi
piantati da febbraio 2026
273 t
CO2 / anno di assorbimento stimato
An ecosystem above all
Riserva San Massimo is much more than a place of agricultural production.
It is an ecosystem of over 600 hectares where woodlands, natural springs, rice paddies and cultivated fields coexist in balance with wild fauna and flora.
Here, rice cultivation follows a non-intensive model grounded in spring water that naturally feeds the paddies, natural fertilisation, respect for vegetative cycles and protection of the natural habitat.
In this context, reforestation is not an isolated intervention, but a piece of a broader vision: to steward the land so that it continues to generate quality.
6,000 new trees for biodiversity
Since February 2026, over 6,000 trees have been planted within the Riserva.
An initiative that will contribute over time to:
- strengthening plant biodiversity
- improving soil quality
- increasing ecosystem resilience
- absorbing up to 273 tonnes of CO₂ per year (average estimate)
Every tree planted has become part of a greater balance. A balance that makes the quality of Riserva San Massimo Classico Carnaroli rice possible.
Land and kitchen: a shared responsibility
Quality is not born in the fields alone. It is also born in the choices of those who cook.
That is why the project has involved chefs and journalists who have been using and championing Riserva San Massimo Classico Carnaroli for years. Not as brand ambassadors. But as part of a supply chain that unites agriculture, biodiversity and fine dining.
Choosing Riserva San Massimo rice means supporting a farming model that protects a real ecosystem.
The planting day
On the occasion of World Earth Day, chefs, journalists and friends of the Riserva took part in the planting of some of the trees that are now part of the Bosco San Massimo.
It was a simple yet meaningful moment.
Not a tree bearing someone’s name.
But a collective gesture that brought together a community of people united by shared values.
Cultivating the future is a daily choice.
In the fields.
In the kitchen.
In the choices we make every day.
THANKS TO THE CHEFS WHO TOOK PART
The planting day was made possible also thanks to the participation of chefs who have been choosing Riserva San Massimo Classico Carnaroli in their kitchens for years.
Bobo Cerea (Da Vittorio), Enrico Gerli (I Castagni), Raffaele Lenzi (Il Sereno al Lago), Alessio Manzoni (Ferdy Wild), Alessandro Menoncin (Acqua), Christian Milone (Trattoria Zappatori), Fabio Silva (Derby Grill), Cesare Battisti (Ratanà), Francesca Beltrami (La Zucca), Vincenzo Butticè (Il Moro), Tina Cosenza (Teresa dal 1968), Cinzia De Lauri e Sara Nicolosi (Al Tatto), Damiano Dorati (Hosteria La Cave Cantù), Fabrizio Ferrari (La Contrada dei Gatti), Paolo Guarneri (Al Caminetto), Mattia Monzio Compagnoni (Tipico), Guido Paternollo (Pellico 3), Matteo Piccioni (Borgo San Giovanni), Alessandro Proietti Refrigeri (La Coldana), Diego Rossi (Trippa), Andrea Rota (Bolle), Fabio Giacopelli (ALMA).
Through their presence, they stood by a simple principle: the quality of cuisine is rooted in respect for the land.
